Marketing in the legal field is no longer limited to print ads, television commercials, and radio spots. The process extends far beyond the stereotypical advertising gimmick, into the realm of daily work life. Marketing should be a part of every firm’s regular routine. Promoting the firm is vital to maintaining current clients, […]
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In the Land of Law, there are a number of things considered integral to the management of a successful lawsuit. Calendaring is certainly at the top, as is a healthy understanding of statutes, caselaw, and the rules of procedure. Another important item is strategy—one cannot build a proper claim or defense without it. Yet, […]
There’s no doubt about it—we all have something amazing to share with the world. Yet, some of us suffer from crippling shyness and introversion, two traits that don’t exactly cater to the business philosophy of “see and be seen”. While it’s true that the business (and legal) world pushes entrepreneurs and law firm partners […]
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